Are you a good consumer ?
In today's society, one must consider, is there any advantage of advertising In many cases, it is an annoying hindrance in our daily lives. It gets on our nerves, hides the truth, and adds to the cost of the product. Advertising is designed for one purpose - to sell. To achieve this goal, advertisers are willing to stretch and distort the truth, just to convince people to buy their product. For example, an advertiser may convince buyers to purchase their product by stating that it has been tested and found superior. In reality, the product is not likely to be better than any other product. Consumer rights and protection are an important area of focus for manufacturers and merchants. These laws have a high level of importance for merchants and that drives up quality control and inspection even before the government or legal systems get involved. That is because the outcome of a recall or product failure, especially if that failure leads to injury or death of a consumer, can be devastating both to the individual merchant or company involved and to the market it serves that placing a high priority on quality is as much about market survival as it is about ethical behavior by companies. Advertising is a method by which a product can reach to a wider audience or propaganda can be spread to a large TV viewing audience. But, the advertisers are simply abusing the medium. They just thrust us with advertisements and commercials which get on peoples nerves. These advertisers should visit my living room once at least during a cricket match, which is interrupted continuously by advertisements. They should listen to the kind of feedback they receive for their ads. Spreading the word or trying to popularize your product is one thing and trying to abuse the medium is another. When necessary result and answers are obtained, then the consumers are happy else they would never buy that product again and may go to consumer court. It is important to obtain customers but it is even more important to retain them. Good customer relationship should be maintained always. Advertising is for the people to know that a product exists. To buy the product is the prerogative of the consumer. But advertising has been converted into a sales and marketing medium where in the advertisers increase the awareness of the product to the masses and also pitch the product to the consumer in a very innovative way. Good and meaningful advertising will have a good effect on the consumer. The ad should be very clear and it should connect the target audience perfectly. The ad should aide the consumer in his buying decision. For further information please visit : http://www.consumerdaddy.com |